![]() ![]() Turns out that sucks for UX, and it makes total sense for Facebook to turn that off, even if developers would rather have it there. It’d invite all of their friends, and the apps grew very fast. I remember hearing that a lot iLike’s growth at the launch of the Facebook platform was because they figured out you could set up an invite screen with all your friends’ names pre-checked, and people would just click OK. When the Facebook Platform first launched, it was the Wild West. I don’t agree with all of these opinions, but in the spirit of comprehensiveness I’m going to document all the POVs I’ve heard. Perhaps this will be educational for future platforms in how they work with developers, and hopefully Facebook will ultimately come to fix these issues. This essay tries to elaborate on each of these reasons. Mobile platforms are the new sexy opportunities. ![]() ![]() The summary of the reasons why developers have increasingly left the Facebook platform for other platforms: So what happened? Why have developers soured on the Facebook platform? I remember visiting a floor of an incubator where the head guy proudly said, “Everyone on this floor is working on Facebook apps.” And everyone thought that there was going to be a new thing, the “social OS” that was going to be the next layer of the internet. That’s a big shift from just 3-4 years ago when everyone was building Facebook apps and deeply integrating it into their products. If your audience comes primarily from Facebook, that’s just uninvestable. Last month, I even heard one prominent VC even went so far as to say: In recent conversations with fellow entrepreneurs in Silicon Valley, it’s become a common belief that Facebook has become an undesirable platform for a startup to build their company. I found myself nodding my head as Facebook was discussed. It’s an important essay and I’d recommend you all read it. Recently, Bill Gurley of Benchmark wrote a great piece on how platform companies like Facebook, iOS, Android, eBay, and others manage the ecosystem around them. Attitudes towards the Facebook platform have changed ![]()
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