Add location-based keywords (think: “Portland bakery”) to the titles, headings, and body content of your main website pages.Local SEO is free, but it can take some time, so start now and keep working the benefits over time can be huge. It’s not pay to play, so this levels the playing field and enables small businesses to compete with large competitors for page one real estate. The best part about Google’s algorithm is that it is designed to serve up the most accurate, high-quality, and relevant content for any given search query. But the good news is that usually, the more effort required, the more effective the strategy and the more sustained the success. These strategies are still free, but they do require a bit more of an investment of time and/or effort. Also, encourage all your employees to get active on the platform too!įree guide: The 30 Best Ways to Promote Your Business (With or Without Money)įree marketing ideas that require a little more effort Don’t just add network connections and sign out enter into dialogue with the connections you make, share your blog posts and offers, join and contribute to forums, and share others’ quality content.īy enabling other professionals to grow and educating your potential customers, you can build your brand and earn trust and respect in your industry. LinkedIn is a major social media site that is often under-utilized. And don’t forget custom hashtags! Apply a mix of hashtag types in your posts so they can reach the people for whom they are meant. Location-based hashtags are a must if you’re a local business. More specific hashtags (sort of like long-tail keywords) are good for when you’re providing resources or advice. Use hashtags!Īnother free marketing tactic that can broaden your reach is to incorporate hashtags into your social media posts- on Instagram, Twitter, and TikTok for sure but also for Facebook and LinkedIn.īroad or trending hashtags can help you reinforce your brand identity, but they should not be the only hashtags you use. RELATED: Our 50 Best Marketing Tips in 5 Minutes 4. You can also tag happy customers in your own posts, exposing your business to that customer’s network (provided you have their permission). Think: consistency, community, collaboration, and commitment. Whatever your motivation, make sure you are regularly active and proactive on the social media accounts you create.
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