Toggle navigation News Current Stories MediaPost Home Today's News. Wavemaker said it is increasingly supporting clients on communicating sustainability messages, such as rail and coach ticket aggregator Trainline and WeAre8, which pays consumers to watch short ads on sites like eBay. The company spent an estimated 335 million on measured media globally in 2022, according to agency research firm COMvergence. Working with Wavemaker, I’m confident we’ll have both the strategic support and activation expertise we need to help consumers understand that refurbished is better than new.”įounded eight years ago, the Paris-based company has become a leading renewed technology marketplace with a focus on the circular economy. Coinbase has named Wavemaker its media agency of record as the multibillion dollar cryptocurrency exchange and trading platform seeks to reach new users. Wavemaker will also support its growth expansion into the U.S.Īlexandra Walker, Director of Global Media at Back Market, said: “Recruiting our future customers with the right message at every stage of their purchase journey is key to fulfilling our ambitious plans for Back Market’s future growth and category-creating mission. This website uses cookies to ensure you get the best possible experience. The media agency will support Back Market across existing markets in Europe, including the U.K., which is a key focus for the French-based brand this year. Wavemaker Media Design is a modest Sonoma County design and production studio that has been helping local businesses achieve impressive results since 1996. Wavemaker is reinventing media and creativity, by positively provoking growth for our global clients. The agency will be tasked with supporting future growth plans and helping to scale the brand as the global go-to for refurbished electronics. The client has previously worked for many local media agencies in different markets. Growth for our people, our clients and our industry. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. Wavemaker won the $50 million account after a competitive pitch that began in October 2022. MEC is one of the world's leading media agency networks. GroupM’s Wavemaker has been appointed as the global media partner for electronic device and appliance refurbisher, Back Market. Mindshare are a global, multi-award winning, media agency network of 9300 people across 86 countries united by the desire to create new media experiences.
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